MENA Effie Awards winners announced

Winners of the MENA Effie Awards has been announced following the conclusion of its tenth edition of the awards that took place on November 7, 2018. Held at Armani Downtown, the awards focused on bringing together agencies and clients from the regional industry to celebrate the best marketing campaigns. The awards saw special wins for FP7/DXB and FP7 MENA for Most Effective Advertising Agency Office and Network of the Year while other winners include Nissan for a Grand Prix Award for their #SheDrives campaign by TBWA/RAAD.

“We would like to congratulate all the entrants this year for their impressive efforts, hard work and resilience,” says Alexandre Hawari, Co-CEO, Mediaquest. “We are proud to celebrate our 10th anniversary this year and look forward to many more.”

TBWA/RAAD wins big at Cannes Lions 

UAE-based creative agency, TBWA/RAAD has received the most awards in the region at the Cannes Lions International Festival of Creativity. The awards took place on June 18 – 22, 2018 at Palais des Festivals et des Congrès in Cannes, France. The agency secured a Gold in Outdoor, a Silver and a Bronze in Media and a Bronze in Radio & Audio for its Highway Gallery at the Louvre Abu Dhabi. The agency also won a PR Gold with #SheDrives for Nissan Saudi Arabia and a Bronze in Brand Experience and Activation for its Camelpower work for Nissan Middle East.

House of Comms promotes Jessica Croucher

Integrated communications agency, House of Comms has promoted Senior Account Manager Jessica Croucher to the role of Account Director. With a wealth of experience in communications, Jessica previously worked at TBWA in the UK as Account Manager where she handled brands such as Nissan and Pictet while managing digital, social, radio and print campaigns. In her new role, she will help bring dynamic creative optimisation to the Middle East market and respond to clients’ needs.

“I am so thrilled with the promotion and excited to be with this fast-paced agency as it continues on this amazing trajectory of growth,” says Jessica. “House of Comms offers a truly integrated solution to marketing and I couldn’t be happier to bring my skills to the table and make magic happen for our clients.”

Hussein Dajani joins Nissan

Nissan Motor Corporation welcomes Hussein Dajani to the role of General Manager – Digital Marketing, for the AMI (Africa, Middle East and India) region. With over 10 years of experience in marketing and communications, Hussein was most recently Chief Operating Officer at hug digital. Starting June 18, 2017, Hussein will oversee all digital marketing transformations for Nissan and Datsun across the AMI region as well as head the respective teams.

“There has never been a more exciting time to join the automotive industry, especially with a forward looking corporation such as Nissan,” says Hussein. “The competition and challenges ahead make this assignment an exciting one to me. I’m looking forward to working closely with the Nissan teams and partner agencies to ensure that we keep developing innovative products, services and solutions.”

Brave & Heart launches

David Parkinson and Richard Rust, former Heads of Digital at Nissan have launched new consultancy, Brave & Heart. With over 25 years of experience, David joined Nissan in 1999 and has worked on leading the flagship digital programmes and the launch of Nissan Qashqai to global success. Richard brings with him 12 years of experience in working with brands, agencies and consultancies such as Land Rover, Accenture and Ogilvy before heading the digital operations at Nissan. The new consultancy will focus on working with flexible teams and global implementation partners, to support clients across key areas of digital activities including strategy, transformation and experimental.

“Offering agile, remote teams and engaging specialist expertise where and when needed, is something that is critical to our approach,” says Richard. “We provide expert digital firepower to our clients without the burden of expensive consultancy overheads and the associated bureaucracy.”

David adds, “We see a clear need for a new model – one that harnesses real-world expertise and is able to provide rapid, flexible support to brands and their partners to deliver disruptive digital. Amateur hour is over. Our clients need bravery and passion.”