Mindshare appoints new Deputy Managing Director

Global media agency network, Mindshare UAE has promoted Zahi Lawand to the role of Deputy Managing Director. Previously Senior Director of Client Leadership for Mindshare since 2007, Zahi specialises in client leadership and has contributed to campaigns for the agency that have won across key industry events such as the MENA Cristal Awards, the Effie Awards and the Lynx Awards. In his new role as Deputy Managing Director, he will be responsible for helping both regional and international clients make collaborative and adaptive decisions using his previous experience in the agency.

“It’s definitely an interesting time to be a part of media and communications, as the tides keep shifting in this industry and you always need to rethink and adapt to the new norm,” says Zahi. “Personally, I am looking forward to the new role, as it’s an opportunity for me to play a central role within the Mindshare team and to deliver excellence in all that we do.”

Ravi Rao, CEO, Mindshare MENA, adds “Zahi has shown great client relationship skills backed by his deep desire to understand client`s business challenges and provide winning strategy and ideas. He is digitally savvy and sound in marketing and a full-fledged team player that makes him perfect to take this new mantle in Mindshare Dubai.”

Mindshare wins at ME Event Awards

Mindshare MENA was awarded Best Conference at the Middle East Event Awards, for this year’s annual media summit, titled ‘Content Decoded’. The WPP agency is a global media agency network helping clients to make collaborative and adaptive decisions across its paid, owned and earned marketing in real-time. The Middle East Event Awards were held at the Madinat Jumeirah in Dubai and recognised the region’s best events, across 22 categories including; Best Music Event, Best Use of Event Technology, Best Festival and Best Brand Activation.

“Our annual media conference was another smash success this year and we are proud that the Middle East Event Awards recognised the many original ideas that were integrated into ‘Content Decoded’ in order to surprise and engage attendees,” says Mouna Ajam, Regional PR Director, Mindshare MENA. “Our team looks forward to hosting many more conferences that address the most important industry issues we face today, using the agency’s signature out-of-the-box way of thinking.”

Phillip Westphal, Managing Director, Salt & Pepper Events, adds “We are honored to have been selected for Best Conference at the Middle East Event Awards. We always strive to leave an impact, so working with Mindshare’s innovative team was a great collaboration. We are extremely happy to be recognised with this award.”

Mindshare MENA appoints new CFO

Global media agency network Mindshare MENA, part of WPP, has promoted Jihad Hachem to the role of Chief Financial Officer (CFO). Previously Senior Finance Director at Mindshare MENA, Jihad has over 12 years of experience in media and finance. As CFO, he will continue to look at multiple ways in which to improve revenues by accelerating new offices and specialist functions, he will also play an active role on the board of Mindshare MENA.
“My time at Mindshare has presented me with many unique challenges in the field of finance and I’m ready to approach any that come my way with the company’s signature spirit of collaboration and innovation,” says Jihad. “I always say where there’s a will there’s a way.”
Ravi Rao, CEO, Mindshare MENA, adds “I see Jihad as an able partner in Mindshare MENA and value his judgement and skills in contributing to our growth strategies for the region. His mission-driven attitude and proven track record of results will aid him well in his newly-appointed position as CFO.”

Mindshare to hold Content Decoded Conference

Mindshare, part of global media agency network WPP, is set to hold a media conference under the theme of Content Decoded on January 19, 2016. The conference will be held in The Annex, Burj Khalifa Dubai, and will offer a lineup of experts from a range of different industries, who will teach participants how to utilise data for more creative content, as well as how to deliver content at a scale, amongst other topics.

“At our core, Mindshare’s first priority is to maximise the return on investment for our business partners,” says Samir Ayoub, CEO, Mindshare MENA. “The way content is initiated, developed and used has changed over time. This event will help professionals from any industry use the tools and insights that our panel has created from years of experience. Using their techniques, our attendees will be wowed by measurable impact of adaptive, data-powered content developed for their business.”

Mindshare prepares for media summit in KSA

Global media agency network Mindshare, part of WPP, is gearing up for “Staying Agile” – a dynamic media summit that will be held on May 4, 2015 in Riyadh, KSA.

The summit will welcome global representatives from fields of film, sports, technology, communications and more, to discuss incorporating agility into existing operating frameworks and other critical issues in a fun and engaging manner. Panels will be led by industry leaders known for their agile approach in their respective businesses including; Daniel Sieber, award-winning reporter and author of The Digital Diet, Jordan Casey, 15-year-old entrepreneur and self-taught programmer, and Karim Rashid, industrial designer and interior architect.

“Mindshare is always commited to bringing the most dynamic and creative events in the industry, and “Staying Agile” is no exception,” says Samir Ayoub, CEO, Mindshare MENA.

Mindshare Dubai ranked #1 MENA Media Agency

Mindshare Dubai, part of WPP, has been ranked number one media agency in MENA by the Effie Effectiveness Index 2015, an annual ranking of the marketing and communications industries’ most effective agencies, advertisers, and brands.

This is the third year in a row that Mindshare Dubai has been selected as the number one media agency in MENA. It scored 66 points on the index, also making it the most effective office in the Mindshare global network. In order to be ranked, Mindshare Dubai’s campaign effectiveness was thoroughly evaluated by a panel of respected industry professionals using data provided by Effie’s global partners to distribute points amongst outstanding agencies.

“Our passion for innovation in our marketing campaigns is at the core of what drives us, but ensuring that our creative campaigns produce outstanding results is critical,” says Samir Ayoub, CEO, Mindshare MENA. “It’s not enough to introduce new ideas – they have to exceed the project’s objectives and produce quantifiably successful outcomes that give our clients the competitive edge.”

Kaveh Gharachorlou joins Mindshare MENA

Kaveh Gharachorlou has joined the Mindshare MENA team – part of WPP – as its new Regional Talent Development Director for the region. With over 20 years of experience in human resource management, Kaveh has worked across a variety of industries including banking, oil and gas, government, manufacturing and construction, as well as security and defense. Kaveh previously ran his own HR consultancy business for three years in the United Kingdom, before moving on to work as Head of HR in construction and manufacturing eight years ago, and was most recently HR Director for DynCorp International, a global security and defense organisation.

“We welcome Kaveh on board and look forward to seeing his contribution to position Mindshare MENA as the preferred employer,” says Samir Ayoub, CEO, Mindshare MENA. “He brings a wealth of HR experience and valuable talent development skills to our team.”