House of Comms welcomes New Account Director

Integrated communications agency, House of Comms has appointed Alexia Lawrence-Jones to the role of Account Director. With over ten years of experience in the PR industry, Alexia previously worked in the UK with PR agencies such as Frank PR, Freuds and most recently with Hill + Knowlton Strategies where she worked across brands such as Mondelez and QVC. In her new role, she will join House of Comms’ senior management team and focus on delivering strategically led brands and digital communication solutions.

“After working in London for more than ten years, I was ready for a new challenge and when the opportunity at House of Comms came up, I knew this was the role for me,” says Alexia. “Having the opportunity to work in the UAE for one of the region’s most forward-thinking agencies was quite simply a no-brainer. The team is so passionate and creative and I can’t wait to get stuck in and help deliver some of the magic House of Comms is renowned for.”

Effie MENA Awards announces 2015 jury panel

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”