TRACCS completes acquisition in Morocco

TRACCS has completed its acquisition of a stake in Marrakech-based agency L’Allure PR, extending the agency’s operations to Morocco. Established in 2005, L’Allure PR aims to offer a range of strategic communications solution to its clients. The new acquisition will see TRACCS and L’Allure work across clients in Morocco to expand its presence across North Africa.

“The launch of TRACCS Morocco is a natural extension of our wider growth philosophy and by joining forces with L’Allure, we are entering a high potential and high value market that we see as contributing significantly to our long-term strategy,” says Mohamed Al Ayed, President and CEO, TRACCS. “Together, we will work to develop and empower a new generation of homegrown PR practitioners with a deep indigenous understanding of local customs and cultural sensitivities in Morocco.”

TRACCS honoured by The Holmes Report

TRACCS, the largest home-grown public relations network in the Middle East & North Africa, has been named ‘Best Consultancy to Work for’ in Continental Europe, the Middle East and Africa by The Holmes Report. This is the first time a regional agency has won the accolade.

Recognition from The Holmes Report is determined by a comprehensive survey of agency employees from around 40 PR firms throughout Europe, the Middle East and Africa. The process solicits employee views on a wide range of issues, from the integrity of senior management and the quality of professional development to empowerment, risk-taking and compensation.

“This recognition is a huge vote of confidence in our approach to hiring and training Arab PR practitioners and our unwavering belief that a professional and sustainable communications industry needs to be built from the ground up, without relying overly on imported talent,” says Mohammed Al Ayed, Chief Executive Officer, TRACCS. “TRACCS is deeply committed to transforming itself from an ‘executing’ organisation to a ‘thinking and learning organisation’. This is a painstaking process that requires coaching, mentoring and integrating new talent with the core teams of the network.”