TRACCS appoints new VP of Strategy and Development

MENA-based public relations network, has appointed Stephen Marney as Vice President of Strategy and Development. With over 30 years media, communications and business consultancy experience Stephen has will be developing TRACCS’ existing and future portfolio of products and services, revamping its ENRICH suite of training programs and enhancing the internal communications and strategic business advisory practices.

Stephen will directly report to the CEO, Mohamed Al Ayed and brings with him extensive experience in the MENA Region and corporate management and development expertise.

“MENA is one of the world’s fastest growing regions in terms of PR and with the proliferation of agencies in the region and especially in some key markets, 2016 is going to be the year of thinking beyond the realm of possibilities for us at TRACCS,” says Mohamed Al Ayed, CEO, TRACCS. “Growth doesn’t necessarily have to evolve out of innovation; sometimes structured advancement of the existing offering can transform an organizations competitive approach and performance, setting it apart from the rest of the industry players.”

Stephen adds, “I am excited about this new challenge and I am confident that I can draw upon my 16 years of experience in the region, working with a diverse portfolio of clients across various industries including media, to make strategic business enhancements within TRACCS. I am extremely happy to join the region’s largest PR network and work closely with its senior leadership, turning obstacles into challenges, challenges into opportunities and opportunities into successes.”