Samir Ayoub has resigned as CEO, Mindshare MENA and has been appointed Delegate of the Board at Mindshare MENA. Current Chief Client Officer, Ravi Rao has been promoted to replace Samir as CEO. Samir will transition from his current role as CEO, on February 1, 2016 and continue to act as a valued advisor and consultant on all agency matters until July 2016.
Samir has led Mindshare MENA since 1999, and previously headed up Ogilvy Media. In the last 26 years with WPP, Samir has built up world-class media offerings in the region with his in-depth knowledge of the multiple markets and its consumers’ lifestyles, habits and choices, has supported local and international brands in developing their market share across regional geographies.
Ravi Rao joined Mindshare MENA in May 2015 as Chief Client Officer and in October took responsibility for leading the UAE team. In his previous role, Ravi led Mindshare South Asia as CEO for 3 years and has over nine years’ experience with WPP companies.
“My time with Mindshare has been rewarding and exhilarating,” says Samir. “Much has changed in the consumer and media landscape since I took on the CEO role 17 years ago. I am delighted that the company will continue to flourish, guided by the experienced and capable hands of my friend and colleague Ravi Rao. In the coming months and years ahead, I look forward to celebrating its continued achievements.”
Ravi Rao adds,“It is most satisfying that I was one of ‘the Day 1 employees’ when Mindshare was set up in the region way back in 1999. A real privilege now to lead Mindshare MENA and I really look forward to further building on the success of our strong team and a world-class product so our client partners benefit the most by driving the Adaptive Marketing vision.”
Global media agency network Mindshare, part of WPP, is gearing up for “Staying Agile” – a dynamic media summit that will be held on May 4, 2015 in Riyadh, KSA.
The summit will welcome global representatives from fields of film, sports, technology, communications and more, to discuss incorporating agility into existing operating frameworks and other critical issues in a fun and engaging manner. Panels will be led by industry leaders known for their agile approach in their respective businesses including; Daniel Sieber, award-winning reporter and author of The Digital Diet, Jordan Casey, 15-year-old entrepreneur and self-taught programmer, and Karim Rashid, industrial designer and interior architect.
“Mindshare is always commited to bringing the most dynamic and creative events in the industry, and “Staying Agile” is no exception,” says Samir Ayoub, CEO, Mindshare MENA.
Kaveh Gharachorlou has joined the Mindshare MENA team – part of WPP – as its new Regional Talent Development Director for the region. With over 20 years of experience in human resource management, Kaveh has worked across a variety of industries including banking, oil and gas, government, manufacturing and construction, as well as security and defense. Kaveh previously ran his own HR consultancy business for three years in the United Kingdom, before moving on to work as Head of HR in construction and manufacturing eight years ago, and was most recently HR Director for DynCorp International, a global security and defense organisation.
“We welcome Kaveh on board and look forward to seeing his contribution to position Mindshare MENA as the preferred employer,” says Samir Ayoub, CEO, Mindshare MENA. “He brings a wealth of HR experience and valuable talent development skills to our team.”
Mindshare MENA has won the media duties across three Danone units – Alsafi Danone, Danone Nutricia and Danone Waters – for the year 2015, covering the GCC and Levant region. This follows a three-way pitch between Havas Media, Initiative and Mindshare MENA for the account, and marks the first time that the company has consolidated the media duties for its three businesses under one entity.
“The Danone media pitch was an extensive exercise that started in March, 2014, and it took us 10 months to finally select Mindshare as our media agency,” says Rizwan Ali, Integrated Marketing Communications Manager, Alsafi Danone. “Although the capabilities and talent from all three agencies were quite remarkable, it was Mindshare’s proposition that stood out versus others and proved to be the best fit in providing us the direction we needed in digital media, integrated strategic planning and value creation.”
For the first time, three of Danone’s business units – Al Safi Danone, Danone Nutricia and Danone Waters – are to consolidate their respective media planning and buying within the Middle East region by appointing one media agency. Havas Media, Mindshare MENA and Initiative MENA are the agencies which have been invited to take part in the media pitch, which will be held October 29 – 30, 2014, in Dubai.
The media agency review will have a clear strategic ambition – to select an agency partner that will help the three Danone businesses to move from a purely broadcast model to a greater engagement model over the coming years. Danone aims to ensure that its media investments reflect the changes in the media landscape by collaborating with a strategic partner who will provide leadership in digital media, integrated strategic planning and value creation.