Consumer experience design consultancy, Start was awarded the Grand Prix at the Transform MENA Awards 2017 last night at the Waldorf Astoria, Palm Jumeirah. The event also saw Start win five gold and four silver awards including Best place or nation brand, Best visual identity for travel, leisure and tourism sector, Best use of typography and Best internal communications during a brand development project for their work on the rebrand of Yas Island. The event aimed to recognise the best practice in corporate, product and global brand development across categories such as strategy, execution, content and evaluation across the region.
“We are thrilled to have been awarded the Grand Prix at this years Transform Awards for our work with creating the new brand identity for Yas Island,” says Mike Curtis, Start, Group President. “We liberate the way people engage with the brands they love, increasing lifetime value, which increase the volume and value of sales.”