Hyundai Africa and Middle East has appointed Wallis Marketing Consultants as its PR agency in the Middle East and Africa (MEA) region. The contract, which commences will see the UAE-based agency handling the group’s media activity throughout Africa and the Middle East including in the GCC and Levant, as well as North Africa and parts of Sub-Saharan Africa. As well as handling the core Hyundai model line, Wallis will also work closely with the carmaker in order to establish the new Genesis luxury brand.
“Hyundai is in a period of rapid expansion worldwide, both in the volume of cars we manufacture, and the range of models we offer worldwide,” says Jin Kim, Vice-President and Head of Hyundai Africa and Middle East. “We are already the leading brand for passenger cars in the region. As an independent agency with its roots in the region, Wallis offers us the combination of substance and regional knowledge to help us drive our continuing growth.”
Michael Wallis, Managing Partner, Wallis, adds “We offer our clients a clear focus on the region and have a deep understanding of the media landscape in both English and Arabic. Our clients appreciate that we can offer them day-to-day public relations support and strategic counsel of direct relevance to local markets.”