The Collective to handle Ramadan activation
The Outlet Village, by Meraas, has appointed The Collective Communications to represent its Ramadan and Eid activation, ‘Bazaar Al Rakya’. Running until June 30, 2017, the installation features abayas, jelabiyas and jewellery by eight Arab designers. The agency will be responsible for strategy and communications as well as management and execution of the launch event, which will take place on June 7, 2017.
“We are thrilled to be working with The Outlet Village, home to iconic fashion brands across the globe,” says Georgina Brace, Managing Director, The Collective Communications. “Fashion is a part of our DNA at The Collective and we look forward to working with the team to create a unique shopping and leisure experience that will showcase and connect the local community with some of the best Arab designers throughout the GCC.”