Winners of the Middle East Public Relations Association (MEPRA) Awards 2016 were announced last night at the eighth annual awards event held at the JW Marriott Marquis. The ceremony recognised the most outstanding communicators for their best practices, which includes strategic approach, creative tactics and evaluation excellence. With over 240 entries, 17 notable winners were announced including Weber Shandwick MENA, winning Agency of the Year Award, Impact Porter Novelli, for the integrated Campaign of the Year and Atlantis the Palm, sweeping up the award for In-house Team of the Year. Other winners also emerging in multiple categories include Hill+Knowlton Strategies, Cicero & Bernay PR and Four Communications.
“We are thoroughly impressed by the superb level of creativity and innovation demonstrated in the entries that we have received for this year’s awards,” says said Brian Lott, Chairman, MEPRA and Executive Director of Communications, Mubadala. “It is with immense pleasure that we honour the crème de la crème of the regional communications industry tonight. We are confident that this can only raise the bar for everyone in the business as