ITP Media Group has appointed Danae Mercer to the role of Editor-in-Chief of Men’s Health Middle East and Women’s Health Middle East. Danae previously worked as a freelance journalist writing for CNN Travel, The Sunday Times, Afar, Shape magazine, Bloomberg Pursuits and others, and doing radio for the BBC World Service. Before freelancing, Danae was with Motivate Publishing as Editor of Jumeirah Magazine, where she oversaw publication production and worked closely with Jumeirah Group to shape the overall direction of its magazine. In her new role, she will oversee all editorial content of both titles and contribute to their brand development across the Middle East. She will also create cutting edge features to highlight the brand’s image and recognition across the region. Danae will be expanding WHME and MHME’s online brands as well.
The Men’s Health Urbanathlon, presented by Daman’s ActiveLife, has announced its first ever event to be held in the region, coinciding with the launch of Men’s Health Middle East earlier this month. With the Urbanathlon already held in over 25 countries across six continents, the 10km obstacle race is set to be held at Yas Marina Circuit on October 24, and will be a test for elite athletes and weekend joggers alike.
“I’m delighted that we’re able to kick off Men’s Health in the region with such a flagship event as the Urbanathlon,” says Andrew Nagy, Editor, Men’s Health Middle East. “The thing to remember though, is that this isn’t just for elite athletes, it’s a test thrown out to people of all fitness levels and I’m certain that it’s set to become a firm fixture in our annual fitness calendar.”
Nick McElwee, Sales and Marketing Director of Yas Marina Circuit adds, “We are very pleased to add the Urbanathlon to our extensive health and fitness calendar at Yas Marina Circuit. It is exciting to be part of the first Urbanathlon held within the UAE and it adds a new dimension for our health and fitness community to engage with. In particular, we are keen to encourage corporates to take up this challenge and see if they are tough enough, we think company engagement in health programmes is key to a healthier Abu Dhabi.”
With a dedicated website – www.urbanathlonme.com – participants can register for AED250 per person or AED800 for a team of four to undertake the fitness challenge.