MENA Digital Awards 2017 winners announced

Winners of the fourth edition of the MENA Digital Awards (MDA) 2017 were announced last night following the end of the sixth Digital Media Forum (DMF). Held at the Westin Hotel, the MDA ceremony was themed ‘Digital transformation – own it’ with an aim to recognise the most outstanding digital talents, efforts and innovations across the region. The ceremony saw IMPACT BBDO Dubai win the Agency of the Year and BBDO Worldwide named Network of the Year, while other wins also included Starcom Dubai for Best Integrated Digital Campaign, RBBi for Best Performance Campaign and Socialize for Best Facebook App and Best Digital by Sector.

“MDA was launched to recognise and celebrate those responsible for creating digital marketing campaigns that have a real impact and have driven our sector to new heights,” says Najla Semaan Mazboudi, CEO, SpotOn Media Services and Events and Founder, DMF and MDA. “MDA’s programme evolves every year to reflect its growing scope and influence and it is now rightly considered as the benchmark ceremony for the top digital marketing talent in the region.”

Entry submission open for Digital Awards

Entry submission is now open for the MENA Digital Awards (MDA’s), an awards show aimed to honor digital efforts in the Middle East and North Africa (MENA) region. Coupled with the Digital Media Forum (DMF), the awards will recognise excellence in the use of digital technologies and media by honoring the people and brands leading the communication industry.
Categories for the MDA’s cover all forms of technical and creative digital work, across the communications industry, with winners being determined by a panel of international digital experts who will assess both results and impact of entries. Entry is open to all members of the digital industry, covering clients, agencies and producers, with a number of new awards categories under the heading of Digital Assets.

Region’s talent honoured at MENA digital awards

The region’s top digital advertising talent has been honoured at the second ever MENA Digital Awards ceremony, the only awards programme in the region dedicated to celebrating marketing in the digital industry. The event concluded the two-day Digital Media Forum (DMF) 2015, which attracted 500 industry stakeholders from across the MENA region and beyond to discuss the latest developments taking place across the digital landscape.

Big winners were Leo Burnett MENA, who won the Grand Prix Award as well as a number of awards across several categories including two golds in Digital Cause Marketing, a gold in Best Digital PR, a gold in Best Use of Social Media, a silver in Best Performance Campaign, a bronze in Best Use of Video and a bronze in Best Use of Mobile. Omnicom picked up the Network of the Year award, and OMD picked up the Agency of the Year.

Other notable winners included Initiative MENA, who garnered two silver awards for their work for KFC, under Best Application Mobile/Tablet and Best Use of Mobile, as well as two bronze awards under Best Integrated Media Campaign and Best Use of Video. Socialize Agency received two gold awards, BBDO collected one gold, three silvers and a bronze and Proximity picked up a gold, two silvers and a bronze. Other awards under different categories went to UM MENA, Ogilvy, Buzzman, OMD MENA, PHD and Sama Dubai.

“The MENA Digital Awards is the only marketing industry awards programme in the region that focuses solely on the digital sector,” says Najla Semaan Mazboudie, Managing Director of Spot On Media Services and Events, owner and founder of DMF and the MENA Digital awards. “It was established last year to honour success and excellence in the sector, thereby helping to promote the best in digital marketing planning, creativity, innovation, and effectiveness.”