Frontline Fashion relaunches

Frontline Fashion has relaunched under a new name – Frontline F. The relaunch is accompanied by a new-look website covering the worlds of fashion, beauty, family, fun and philanthropy with the aim to help individuals to be socially responsible while remaining stylish. The brainchild of fashion and beauty PR-turned-entrepreneur Melissa Gilchrist Higgins, the simplification of the website’s title to Frontline F represents a shift in focus from exclusively style to a wider range of interests and core ‘F’ areas; family, fun, ‘[f]ilanthropy’, female and fashion.

Whether you are a girl-on-the-go, or a mum-on-the-move, we are all allowed to look and feel our best,” says Melissa. “We can all be ‘style conscious with a social conscience’ and make a difference, one child at a time.”