TishTash appoints new Group Account Director

TishTash Marketing and Public Relations has appointed Polly Williams to the role of Group Account Director. With her most recent work at Zenithoptimedia, Polly has worked in strategic roles with experience in the marketing and communications industry globally. In her new role, she will oversee the management of the PR team as well as business development for the agency to boost its senior management team.

“TishTash has had a phenomenal four years in business,” says Natasha Hatherall-Shawe, Founder and Managing Director, TishTash. “Polly’s experience and understanding of the beauty industry, plus her ability to effectively manage teams and drive some impressive new business wins makes her a fantastic addition to our team as we go forward with a re-energised strategy and direction as an agency. I’m excited to see what the next six months have in store!”

Polly adds “I am looking forward to bringing my global knowledge to the agency and our clients, working with some of the best beauty and health PR people in the region and being part of taking TishTash forward.”

Nicolas Roux joins LinkedIn MENA

LinkedIn MENA has appointed Nicolas Roux as its first ever Head of Agencies for MENA’S LinkedIn Marketing Solutions. With 20 years of experience in digital marketing, business development as well as brand & content strategy, Nicolas most recently worked at MediaCom MENA, Kalm Beauty Network, Leo Burnett and Chalhoub Group. In his new role, he will be responsible for strategic partnerships and executive level engagements with key media holding companies as well as the agencies within them. Nicolas will also lead, advice and execute LinkedIn’s go-to-market strategy for media, creative, social and PR agencies with the objective of driving partner and agency alignment across the organisation within the MENA region.

“The MENA media market is on the brink of the next evolutionary leap forward, with traditional lines being redrawn between brands, publishers and agencies,” says Nicolas. “I am excited to join LinkedIn at such a significant time in its own journey, and look forward to working with our agency partners to create economic opportunities for professionals across the region.”

RECMA names Vizeum fastest growing media network

Independent notation reports company RECMA has named global network Vizeum the world’s fastest growing network in its Overall Activity Billings 2014 report, published this week. Across the 16 global agencies assessed by RECMA, Vizeum increased activity billings year-on-year by 29.1%. Companies with growth rates in the top five Overall Activity Billings of 2014 list also included MediaCom and Dentsu media.

Vizeum was launched in the Middle East and North Africa (MENA) region in January, 2014, as part of Dentsu Aegis Network and has over 62 offices in 42 countries globally. The network aims to leverage the creative power of media in order to connect brands and consumers to help clients’ brands grow.

“We have achieved this impressive growth through our single-minded focus on making innovation in media create value for clients,” says Anouk Bondroit, General Manager, Vizeum MENA. “We leverage our globally consistent network and have witnessed great momentum over the last 18 months. This growth helps us to keep the agility required in the fast-paces media environment – It’s the only way we can credibly remain at the forefront of the industry and produce best in class work for our clients.”

GroupM welcomes Filip Jabbour

Global media investment management operation GroupM, part of WPP, has welcomed Filip Jabbour to the role of Middle East North Africa (MENA) CEO. Having most recently worked with Spark in the US as Executive Vice President, Filip brings 19 years of international experience in media advertising with him to his new role.

GroupM has just officially opened its offices in the UAE, with the primary goal of maximising the performance of WPP’s communications agencies, operating as both a parent company and collaborator to offer an intelligent application of insights to its clients. As MENA CEO to the company, Fillip will be responsible for leading all operations and driving growth in the region, as well as developing strategy and accelerating the growth of the groups regional media agencies: Mindshare, MED, MediaCom, and BPG Maxus.

“The opportunity to join the world’s leading media investment management group to lead development in the exciting and fast-growing MENA market is thrilling,” says Filip. “GroupM agencies operating in MENA are distinguished by their winning track records, and I am keen to accelerate their pace by harnessing the absolute best digital, technology, data and content solutions available.”