Magna MENA appoints new CEO

MCN MEDIABRANDS has appointed Bassem Massoud to the role of CEO of Magna MENA. With over 17 years of experience in leadership positions, Bassem most recently held the role of Regional Managing Director. In his new role, Bassem will build strong relationships with clients focusing on transparency and outstanding business results.

“I am very excited about this assignment and the interesting opportunities it presents to us,” says Bassem. “I look forward to continue building on the great work the whole Magna team is doing to participate in our clients’ success and growth.”

UM MENAT appoints new CEO

MCN MEDIABRANDS has appointed Joe Nicolas to the role of CEO of UM MENAT. With over nine years of experience within the agency, Joe previously held the role of Regional Head of Research and most recently held the role of Head of Strategy. In his new role, Joe will lead the agency by driving growth, building teams, developing and contributing to the success of clients’ brands.

“Having gone through a series of transformative moves during the last year, our next challenge is to build on a strong momentum and a determination to continue the mandate of change,” says Joe. “I’m excited to continue being part of an incredible team and working closely with all of our clients to unlock the potential of this region.”


MCN MEDIABRANDS has appointed Shadi Kandil to the role of Chief Executive Officer across the MENAT region. With over 20 years of experience in the media industry, Shadi initially worked with Omnicom Media Group where he moved to the role of CEO OMD MENA. In his new role, Shadi will increase the MCN MEDIABRAND’s offering and contribute greater value to client businesses.

“I’m honoured and thrilled to lead MCN MEDIABRANDS across MENAT and to work with our talented and passionate team to advance our clients’ missions,” says Shadi. “We live in exciting times and this gives us greater incentive to effect change and build for the future.