Boutique PR and communications agency The Qode has been appointed to handle all PR for Melijoe in the Middle East. An online fashion destination for children, Melijoe offers designer brands such as Fendi Kids, Versace, Marni, Dolce & Gabbana and Sonia Rykiel Enfant. The company currently has plans to launch an Arabic website geared towards the Middle East, as well as a premier preview with Karl Lagerfeld.
“We’re thrilled to represent a renowned, fashion-forward online boutique like Melijoe, which features high-end luxury brands for kids,” says Dipesh Depala, Managing Partner, The Qode. “Melijoe’s new venture with an Arabic site will make luxury fashion even more accessible to a wider audience.”
Pascale Launay, Communication and Content Vice President, Melijoe, adds “Melijoe has great plans for expansion in the Middle East and we are proud that The Qode will take part in such a venture in order for us, as a shopping destination, to reach new heights and a whole new market.”