Seven Media has been appointed the PR agency for Majid Entertainment – comprising the Arabic children’s magazine and comic, a new dedicated TV station and a number of digital assets. Owned by Abu Dhabi Media, Majid TV was launched in September 2015 due to to the increasing popularity of Majid Magazine and Majid comic, which is highly prominent across the Arab-speaking world. Through traditional media, digital channels and activations, Seven Media will help promote the Majid portfolio and further its mission of educating young Arabs through entertainment, with its remit being to push the PR story across broadcast, print and digital channels consumed by Arabs worldwide.
“To be working with a brand that is so synonymous with Arab youth and culture is a real honour, and we’re looking forward to helping Majid reach bigger audiences than ever before by engaging in new ways,” says Gregg Fray, Director, Seven Media. “Seven has a great track record in delivering campaigns across the media and entertainment sectors so we’re looking forward to being part of such a cultural institution as it moves into a new area.”