Dubai-based marketing and communications agency, Watermelon Communications has formed an alliance with 3AW. 3AW is a network of independent full-service communication agencies with branches in the United States, Mexico, Brazil and Spain. Watermelon Communications is the first entity from the GCC region to be included in the 3AW network.
“We are very delighted to join this global network of communications, advertising and marketing services agencies,” says Madhu Kuttat, Managing Director, Watermelon Communications. “The 3AW network of agencies is connected by knowledge, expertise, passion and commitment in the markets they represent. This membership will empower us to provide marketing solutions across the world with local expertise. Enhancing services to our new and existing clients on a global level is a practical implementation of the concept of ‘think local, act global’ when it comes to communications. Moreover, this alliance would enable us to exchange expertise and insights and provide services to clients of 3AW’s member agencies in this part of the world.”