Dubai-based PR agency, Brazen PR has been appointed to represent Workspace Commerce (WSC) in the region. With offices in London, Shanghai and Dubai, WSC provides services through the shared-economy business model to enhance the work-life experience of entrepreneurs and start-ups across the UK’s entrepreneurship environment. Brazen will create brand awareness for WSC’s investment products and focus on corporate tactics as well as boost investor relations across the MENA region.
“We are thrilled to be working with Workspace Commerce to raise awareness of the shared co-working movement that’s already huge in London and Shanghai,” says Lousie Jacobson, Managing Partner, Brazen PR. “Panny and the team embody the entrepreneurial spirit of the shared-workspace business model and we can’t wait to start spreading the word.”
Panny Lawrence, Founder and CEO, WSC continues, “Brazen has extensive regional experience and knowledge in the corporate sector, and their passion and creativity made them the perfect PR partner to represent us in the region.”
Dubai-based PR agency, Brazen PR has been appointed to represent The Galleria. Located on Al Maryah Island, The Galleria is a shopping and dining destination that is known as the culinary hub of Abu Dhabi, featuring restaurants such as Roberto’s, La Petite Maison and Zuma. Brazen will handle all PR and social media services while also promoting The Galleria’s renowned events.
“The Galleria on Al Maryah Island holds an incredible reputation for offering the capital an array of global luxury brands and restaurants all under one roof,” says Louise Jacobson, Managing Partner, Brazen PR. “We are working with the fantastic in-house team to execute an exciting pipeline of activities, which we can’t wait to reveal. We look forward to the year ahead and to achieving ground-breaking campaigns and results.”
Dubai-based PR agency, Brazen has made two new appointments and one promotion following its expansion. Bronte Saulle has been appointed to the role of Account Executive, bringing with her experience in journalism and events planning. In her new role, she will look after the press office for clients including, The Walt Disney Company MENA and Atlantis, The Palm. Also joining the team is Noha Ghobrial, who will take the role of Social Media Executive, having previously worked across several F&B brands and most recently with Rotana Cinema TV. In her new role, she will look after social media for brands such as Wendy’s and Disney On Ice.
Basma Emad has also been promoted internally to the role of Senior Account Executive having most recently held the role of Account Executive, where she handled Arabic media and influencers. In her new role, she will continue work across the clients’ portfolio and provide support to generate results.
“2018 is already shaping up to be a great year for Brazen and I’m really excited to have Bronte and Noha on board,” says Louise Jacobson, Managing Partner, Brazen. “As a former journalist with some of the UK’s most respected publications Bronte brings with her an exceptional standard of writing and media relations skills and Noha brings diverse social media experience having worked with some of the biggest brands in the Middle East. I am also thrilled to promote Basma to the role of Senior Account Executive after her relentless hard work, dedication and passion.”
PR and content marketing agency, Brazen has been appointed by Freedom Pizza as its PR agency. Freedom Pizza is a UAE-based pizza brand that uses organic products to make a delicious range of vegan, vegetarian and gluten free options. Brazen will be responsible for Freedom Pizza’s consumer and corporate PR remits that will include a strategic blend of media relations, influencer engagement, events, creative campaigns and business profiling of the brand’s CEO, Ian Ohan.
“Freedom Pizza is without a doubt one of the coolest and most authentic brands in the region and we are thrilled to be working with Ian and the team,” says Louise Jacobson, Managing Partner at Brazen UAE. “They are a business proudly committed to quality, food integrity and supporting local businesses and we’re excited to be part of this ethos and elevate it further.”
Dubai-based PR agency, Brazen has promoted Jennifer Love to the role of Account Director and Charlie Madison to the role of Account Manager. With experience in the PR industry, Jennifer previously worked with Grayling Dubai and most recently held the role of Account Manager at Brazen. Charlie also brings with him experience in the industry having worked with Toh PR and most recently with Brazen as Senior Account Executive. In their new role, they will work across Brazen’s portfolio of clients including The Walt Disney Company, Atlantis and Wendy’s to generate results.
“I’m very proud of Jennifer and Charlie – their hard work, dedication and achievements,” says Louise Jacobson, Managing Partner, Brazen. “They are already relishing their new roles and I’m hugely excited for the next chapter in their careers and for Brazen.
Aya Ahmed has joined Dubai-based PR and content marketing consultancy, Brazen PR as Head of Arabic and Content. With experience in the media and PR industry, Aya previously worked with Bloomberg Businessweek Middle East as Marketing Executive and most recently with Mojo Group Dubai as Head of Content Production and Media Relations. In her new role, she will strategically strengthen Arabic content and media relations, as well as creative concepts for the consultancy’s PR and social media accounts including Atlantis, The Palm, Wendy’s and Bio-Oil.
“Aya has a wealth of expertise across the MENA region working with brands such as Mercedes Benz, Rivoli and Bioderma,” says Louise Jacobson, Managing Partner, Brazen PR. “Her strength of creating and executing successful PR and digital campaigns coupled with her deep understanding of the regional landscape will be a fantastic addition to Brazen and we are really excited to welcome her to the team.”
Dubai-based PR and content marketing agency, Brazen PR has secured the account to handle all PR operations for Ultimate Performance (UP). Established in 2009 in London, UP is a personal training gym that offers exclusive body transformation services from bespoke one-to-one to group training. Brazen PR will be responsible for all PR and media activities for UP through media campaigns and working with influencers to generate awareness of the brand’s launch in the UAE.
“Ultimate Performance is famous for bespoke body transformations that achieve jaw dropping results in just six weeks, so there really is nothing like it in Dubai,” says Louise Jacobson, Managing Partner, Brazen PR. “We’re really excited to launch this unique concept that has seen incredible success stories around the world, from Victoria’s Secret models and Olympic athletes in Ultimate Performance’s existing locations.”
Brazen has welcomed Basma Emad to the role of Account Executive. Previously Broadcast Journalist for Fujairah TV, Basma will now contribute to the development of Arabic media relations and social content.
“I’m excited to welcome Basma to Brazen, her strong journalistic background will be a valuable asset to the team and our clients,” says Louise Jacobson, Managing Partner, Brazen UAE. “Her high standard of writing and news sense will fit perfectly into Brazen’s ethos of providing the very best content to clients to ensure excellent results.”
Brazen has secured the PR account for Middle East online travel agency, Rehlat. The agency will be responsible for all PR and communications activity for the brand across the UAE, Saudi Arabia and Kuwait.
“We are really excited to be working with Rehlat,” says Louise Jacobson, Managing Partner, Brazen. “We love that the company is dedicated to improving the online travel experience for everyone in the Middle East and believe that they are a perfect fit for anyone looking for a quality and hassle free experience.”