Leo Burnett Dubai makes new appointment

Leo Burnett Dubai, part of Publicis Groupe has appointed Joëlle Jammal to the role of Deputy Managing Director. With over 25 years of experience in advertising across the MENA region, Joëlle previously worked across brands such as McDonald’s, Bel and Ferrero and most recently worked with Leo Burnett Jordan where she held the role of Managing Director. In her new role, Joëlle will play an integral part in the growth of the agency while also being the key point of contact for senior clients across the organisation.

“I am excited by the new challenge of growing our business and the relationships I have built over the last ten years with the team at Leo Burnett and our clients,” says Joëlle. “We will continue to grow our multi-channel offering to our clients, and ensure a holistic approach to creative across all touch points.”

Leo Burnett wins at ADC Awards

Leo Burnett was the most awarded agency at the 94th Art Directors Club (ADC) of New York Awards in Miami last night. The agency won a total of 32 awards including: The Tomorrow Award, The Designism Cube, 10 Silver, two Bronze and six Merit awards for its work from its global network of offices. Notably, Leo Burnett won the Network of the Year award, with Leo Burnett Dubai being named Agency of the Year, making it the first agency in the MENA region to have claimed the honour.

Leo Burnett Dubai was also presented with the prestigious Black Cube for Advertising, the best in show award, for it’s ‘Two for one’ campaign for du in the United Arab Emirates, headed up by Saad Yusuf, Group Communication Director, Leo Burnett, Dubai. This was the first time in the awards’ 94-year history that an agency from the region won the award, presented to entries in the Design, Digital and Advertising categories at the discretion of an unanimous jury.

“The ADC awards not only represent a great achievement for us but also represents many ‘firsts’ for us” says Saad. “The UAE’s first home-grown creative campaign, ‘du Tuesday’s’ global recognition over the past two years at international awards shows is reflective of a maturing UAE creative industry. These accolades couldn’t have been possible without the partnership of du, Ali Ali, Maged Nassar, DejaVu and our team at Leo Burnett Dubai.”