Integrated marketing communications agency Horizon FCB has been appointed as the creative agency for the Landmark Group’s Oasis Mall in Dubai. Horizon FCB won the creative mandate for the mall’s rebranding and consumer engagement initiatives, following a multi-agency pitch process.
“This is amazing news for us,” says Mazen Jawad, Group Managing Director, Horizon FCB. “I’ve always believed that a brief can either inspire or kill your creativity, and the brief we received from Oasis Mall was so professionally crafted that it inspired and fuelled our creativity to come up with really inspiring ideas. We will be just as creative in the implementation phase to make sure the repositioning message of Oasis Mall is perfectly conveyed and well-received by the target audiences.”