Dubai-based luxury boutique PR agency TCApr has won the account to represent the Giardino Ascona, Lake Maggiore and the Giardino, Mountain Champfer-St. Moritz. Both properties are part of the Giardino Group and are located in Switzerland. The Giordiano Ascona is nestled in parkland next to Lake Maggiore, while the Giordino Mountain is a luxurious Alpine-style resort and both the hotels provide luxury, five-staraccommodation as well as unique guest services. TCApr will be responsible for increasing brand awareness and media coverage of both properties through PRactivations across the GCC and Pan Arab region.
“We are pleased that we have appointed TCApr as our representative PR agency across the GCC and Pan Arab regions and we look forward to working with them during what looks to be another exciting year for two of our Swiss retreats,” says Daniela Frutiger, CEO, Giardino Group.
Ahmed Soliman, Managing Director, TCApr, adds “We are delighted to complement our existing luxury client portfolio – covering some parts of Europe and Indian Ocean – to now include Switzerland. The Giardino Group is such an exceptional brand and we are excited at the prospect of working together on the PR and communications strategy within the GCC and Pan Arab region.”