BPG Group makes new appointments

Following BPG Group’s creation of a new leadership structure across the region, the group has made major appointments in its digital and social media, as well as advertising and public relations division.

In the leadership role, Nitin Puri, previously Chief Executive Officer at BPG Bates, will now assume the role of Chief Operating Officer at BPG Group, where he will oversee the growth of the agency’s regional capabilities and work along side Strategy Director, Kevin Jones and Business Director, Chad Hussain to oversee a group-wide strategy team and manage new business functions.

The agency’s major divisions have also gone through structural changes with the advertising and creative division seeing Suneesh Menon, previously General Manager at BPG Group, appointed to the role of Managing Director BPG Bates, where he will ensure a highly relevant and stimulating offer is delivered. The public relations businesses division will see Kevin Hasler, previously General Manager at ZEENAH PR taking on the role of Managing Director at BPG Cohn & Wolfe, where he will focus on a greater digital offer and further develop as well as grow corporate communications and consultancy strength across the region. The digital and social media division will see Hammed Yousuf previously Senior Manager, Digital at BPG Maxus move to Account Director, Digital at BPG Cohn & Wolfe, where he will lead the agency’s social media to a more integrated and developed social media offer.

“The changes we have made will ensure that the BPG Group can become more nimble than ever in the way we focus our energy, creativity and passion to deliver solutions for our clients while helping us become an even more contemporary company for the future,” says Avi Bhojani, CEO, BPG Group.

Kevin Jones joins BPG | bates

BPG | bates, the Dubai-based advertising, design, events and activation agency, has appointed Kevin Jones as its new Strategic Planning Director. Kevin joins from Havas Worldwide Middle East, where he has been Strategic Planning Director since 2008. He will now work across all BPG | bates accounts, with a special focus on new business and will head the agency’s strategic planning department, as well as sit on the agency’s leadership committee.

“We are delighted to welcome Kevin to the team,” says Nick Clements, CEO, BPG | bates. “He brings a wealth of experience in strategic brand building with a focus on luxury, retail and household FMCG, and will further enhance the strategic guidance we can offer our wide ranging client base here in the region.”

Kevin adds, “I am very excited to be joining BPG | bates, a really dynamic agency with an impressive legacy. I’m looking forward to working with my new colleagues to help deliver big ideas for ambitious brands.”