Cheil MENA wins with #BeFearless campaign

Cheil MENA and several other Cheil Global offices including HQ in Seoul, Germany, UAE and Russia, have been awarded for their contributions to the global #BeFearless campaign. #BeFearless is part of “Launching People”, an overarching campaign, in a search for innovative ideas that can demonstrate how powerful technology can be when it comes to solving real challenges that society faces. By using Samsung’s innovative VR technology to help people conquer their fears by simulating similar environments, the campaign was awarded Bronze in the PR category at The Spike awards; Asia’s oldest awards for excellence in creative communications and managed by Lions festivals.

The #BeFearless campaign also took a Gold Lovie in Mobile & Applications: Experimental & Innovation at The Lovies Awards as well as winning the People’s Choice award in that category. It also scooped up a Silver Lovie in Mobile & Applications: Best Practice category.

“Cheil MENA is proud to be recognised amongst its global Cheil Worldwide counterparts for work in new technology and digital application but more so, we are proud to be able to help create something that has the potential to do good for so many people trying to overcome their fears in life,” says Keesoo Kim, President and Head, Cheil MENA RHQ

Wassim Daniel joins Cheil MENA

Cheil Middle East and North Africa(MENA) has appointed Wassim Daniel as its new Chief Growth Officer. Wassim brings with him 15 years of experience in top multinational companies in the GCC and Levant area. Most recently, Wassim established FP7-McCann in Iraq and previously was Growth and Development Director for MCN in the Levant region.

In his new role, Wassim will look to diversify the extensive client portfolio at Cheil MENA and will work closely with the agency’s headquarters in Seoul to support global clients looking for greater market share in the Middle East. He will also work with the digital team to promote its new services in programmatic media across the current client portfolio which includes; Etihad, Samsung, du, Coco Cola and Renault, identifying new opportunities for the experiential and retail marketing divisions.

“Cheil MENA is taking on the legacy networks with the kind of ideas that transcend discipline and the traditional ways of advertising,” says Wassim. “It has recognized strengths in technology, retail experience, digital solutions and events, which support its offering as a full service agency. There is a real movement happening at Cheil and I am very proud to be part of the executive team driving its expansion.”

Keesoo Kim, CEO, Cheil MENA adds, “Through his experience in the industry, Wassim will add tremendous value by helping introduce domestic clients to Cheil’s global vision for Ideas that Move and to Cheil’s global network of experts that develop cutting-edge solutions to clients’ business problems.”

Cheil MENA appoints new Digital Director

Cheil MENA, part of South Korea’s largest advertising network, Cheil Worldwide, has appointed Anis Zantout as its new Regional Digital Director. Anis brings with him a wealth of experience, having previously held multi-faceted roles across the MENA region, which includes the positions of Digital Media Director for Initiative and Regional Director at DigitasLBi. As part of the Cheil MENA team, Anis will manage the growing digital department and will play a pivotal role in driving new business, by developing the agency’s digital credentials to develop performance media with the rise of programmatic advertising.

“Over recent years, we have made tremendous strides in enhancing our digital capabilities,” says Keesoo Kim, CEO, Cheil MENA. “Anis’s appointment will be an integral component to ensuring the agency continues to offer full integration to our clients. He brings extensive experience from within the region and under his leadership, the digital team are truly well equipped to bring our South Korean way of working – known as Tu:hon – to life.”