Q Communications and PRCA MENA launch Qcademy

Q Communications, in partnership with PRCA MENA, has launched Qcademy, a training academy that will provide each member of Q Communications‘ 18-strong team with access to PRCA MENA events alongside a rigorous, tailored programme of both internal and external training. PR and Communications professionals will be allocated a training budget as well as a bespoke guide and staff will be able to learn new skills, develop best practice and stay abreast of the latest developments in areas that they already operate in. The CPD-acredited programme includes both face-to-face training in the region as well as webinars and will be overseen from PRCA MENA’s office in Dubai.

“We are delighted to launch Qcademy, the first of its kind in-house training academy in the region,” says Katie Harvey MPRCA, Managing Partner, Q Communications. “In collaboration with PRCA MENA, the Qcademy initiative has been in the works for several months and we have designed a programme tailored for the UAE market and our team. At Q Communications, our team is the most important component of the agency; so developing a training academy is high priority for Elsa and myself.”

Leanne Foy MPRCA, General Manager, PRCA MENA, adds “I am thrilled that Q Communications have put together a comprehensive training plan and are investing in their staff with both internal and external training, developing talented PR and communications professionals.”

Kate Grevillé joins Q Communications

Q Communications’ Abu Dhabi office has welcomed Kate Grevillé to the role of Middle East Director. Joining Q Communications from UK agency Tangerine, where she worked as Associate Director, Kate has over 10 years of experience in the communications industry and has lead global consumer campaigns for brands including Pizza Hut, Manchester United Soccer Schools and The North Face. Her new role will see Kate lead and grow Q Communications’ team in its recently launched Abu Dhabi office, she will be responsible for driving growth, managing client relations, day-to-day business operations and new business development, reporting to the agency’s Co-Founders and Directors, Katie Harvey and Elsa Roodt.

“Kate is hugely talented and brings with her some fantastic global experience which will be a valuable asset to Q Communications,” says Katie Harvey, Co-Founder and Director, Q Communications. “Her experience in the hospitality  sector specifically, is second to none and we’re delighted to have her on board.”

Kate adds “Q Communications has an exceptional reputation. The team is well known for running highly impactful campaigns which achieve meaningful results. The expansion into Abu Dhabi with the opening of Q Communications ME is the first stage of a wider expansion plan into the GCC. Abu Dhabi is a thriving business environment and offers so much opportunity , especially within the hospitality industry and in the digital arena.”