Dentsu Aegis Network in Kuwait has partnered with Views Communications. With offices based in Kuwait City, Views Communications will be responsible for the media planning and buying requirements of Carat and other Dentsu Aegis Network clients in the country. Views Communications is a full service agency that spans media planning and buying, creative, PR and activation, and was founded in 2010. The new partnership will see the team, lead by Karim Bitar, CEO of Views Communications, working on existing clients, Carat regional clients including GM, Total, BA and Pringles, as well as new prospects.
“This partnership is another important step in continuing our expansion in the Middle East and with Karim’s extensive experience and understanding of the media landscape in the market, we’re confident that we’ll see significant growth in Kuwait,” says Michael Nederlof, CEO Dentsu Aegis Network MENA.
Karim adds “This really is an exciting time for our team and it is a sign that a global player in the media space sees Kuwait as a market worthy of a significant presence and this kind of investment. We are looking forward to working with clients across the Middle East and beyond.”