The KAPICO Group, a global conglomerate, has appointed Blue Apple to handle the PR account for their premium window tinting film brand VKOOL®, following a competitive pitch. VKOOL® is a market leader in high-performance premium window film for automotive, architectural, commercial and residential, as well as marine applications. The PR mandate has been initiated with immediate effect, with Blue Apple carrying out a PR campaign and strategy in sync with VKOOL®’s vision and business objectives across the UAE, Oman and Kuwait markets.
“Blue Apple by far demonstrated a clear understanding of the PR brief and was an excellent choice to enhance VKOOL®’s brand image,” says K.T. Govindarajan, President, Performance Window Film Division, KAPICO Group. “I am very excited about the prospect of working with Blue Apple and anticipate a highly successful collaboration.”
Vishal Anand, CEO of Blue Apple adds, “VKOOL® is the undisputed leader in the premium window film market in the automotive industry, and we are excited and privileged to represent them and look forward to joint success and growth .”