JWI Advertising has been appointed to represent Culligan Middle East across the region. Founded in 1993, the industrial water treatment company offers drinking water and water softening solutions tailored to the needs of consumers and businesses. JWI Advertising will craft the brand’s content approach and curation across web and social media to help build awareness and generate sales leads in the Middle East.
“We’re excited to be working with Culligan Middle East on its content marketing strategy,” says Charli Ball, Managing Director, JWI Advertising. “Following a product workshop with the Culligan team in Dubai, we are true advocates of the company’s sustainable solutions, meaning we are in a great place to position Culligan in the market and really drive the brand forward. Our ambition is to work closely with the sales team to support their tried and tested approach and facilitate lead generation.”