Posts takes on new brand identity

Middle East comparison site, has rebranded as to reflect its new identity and expansion plan in the region. The site’s rebrand aims to align itself with the Middle Eastern market with a brand name that pays homage to the region and become the go-to resource for regional consumers looking to save money on everything from insurance to telecoms package. The rebrand will also be followed by an expansion into Saudi Arabia and the opening of a permanent office in Riyadh as well as the launch of its online insurance comparison services to consumers in Egypt.

“When we first started the company, we had no idea that it would become the business that it is today,” says Jon Richards, CEO,  “Our success outside of the UAE is what’s informed our decision to create a brand that better represents our English and Arabic-speaking customers. Today, we compare everything from personal loans to flight tickets, we’re the largest insurance aggregator in the Middle East by a considerable margin and we’re active in nine markets across the region.”