Dubai-based media company, The MediaVantage has been appointed as the exclusive sales representative for Nation Media Group in the Middle East. Founded in 1959, Nation Media Group is an independent media house in East and Central Africa with operations in print, broadcast and digital media. The MediaVantage will now have the rights to sell advertising and commercial opportunities across all titles owned by Nation Media Group to clients and media agencies in the Middle East.
“The Middle East continues to be an attractive market for African investors as well as visitors and we feel that now is the time to appoint the right media representative to manage our commercial interests,” says Joe Muganda, CEO, Nation Media Group. “The MediaVantage is clearly the market leader and we are delighted to have selected Manoj Khimji and Imane Eddinari along with their team to partner with us and represent Nation Media Group.”
Manoj Khimji, Managing Director, The MediaVantage, adds “We are delighted to add all titles owned by the group to our current roster of leading African media. We look forward to offering complete media solutions from the African continent to clients and agencies in the Middle East. Joe has the right vision and ambition to match our capabilities and offer innovative opportunities to advertisers in the region. Together we look forward to a strong and profitable partnership.”