Loubna Elfakri joins Aziza Communications

Luxury lifestyle PR agency Aziza Communications has appointed Loubna Elfakri as Account Director. Having worked as in-house Communications Manager for fashion label Rami Al Ali for the past four years, Loubna brings with her an abundance of experience in the field of fashion communication and brand building. At Aziza Communications, Loubna will be responsible for PR strategy and overseeing key client accounts across the region.

“Having worked closely with Loubna over the past four years, we developed a great working relationship and she has long been considered part of our team,” says Jill Downie, Managing Director, Aziza Communications. “As a fashion-focused PR agency, a fully rounded understanding of the industry was essential for this role and with Loubna’s experience spanning everything from buyer relations and production to celebrity dressing and fashion show coordination, we are now able to offer a full consultancy service, on top of an excellent PR and digital package.”

Loubna adds, “As a client, Aziza Communications always impressed me with their detailed knowledge of the fashion industry and their dedication to the brand. It’s a beautiful opportunity that arose and I’m excited to contribute to the growth of the company and make a positive impact on our client’s brands.”

Aziza Communications expands its team

Luxury PR agency Aziza Communications has expanded its team with the appointment of Nadine Khudari as Account Manager and Jessa Teking as PR Assistant. Nadine will work across a number of luxury lifestyle and fashion brands including Rami Al Ali, Parfums M.Micallef and Duchess by Jelena, while Jessa will assist all staff members across Aziza’s ever-growing lifestyle portfolio.

The expansion also sees a number of in-house promotions, with Charlotte Cook now appointed to the position of Account Manager and Faye Jones taking on the role of Senior PR Executive.

“I am thrilled to welcome our new members and delighted to see our already solid team grow stronger,” says Jill Downie, Managing Director, Aziza Communications. “Our aim has always been to provide skilled representation and absolute dedication to each of our clients and with our expanded team I am sure that we will achieve even greater success.