Media communications agency, Starcom, part of Publicis Media, has secured the account to handle the media mandate for IKEA in Saudi Arabia. IKEA is known for its modernist and eco-friendly furniture while selling total home furniture solutions and ready-to-assemble furniture. Starcom will provide brand growth and manage the strategic media planning for the multinational retailer.
“The selection process was a challenging one and we are proud to have stood out with our innovative offering and thinking to win the account,” says Edmond Bouez, General Manager, Starcom, Jeddah. “We look forward to this partnership.”