JCDecaux appoints CEO for the Middle East

JCDecaux, the worldwide outdoor advertising company, has appointed Martin Sabbagh as CEO for the Middle East region. Effective from January 15, 2015, Martin will succeed David Bourg, who moves on to take the position of Chief Financial and Administrative Officer in Paris. Having been with JCDecaux since 2007, Martin’s most recent position was Director of Mergers & Acquisitions and Development. Based in Dubai, he will report directly to Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO.

“We welcome Martin Sabbagh as CEO for the Middle East,” says Jean-Charles Decaux. “His experience, professionalism, dynamism and in-depth knowledge of JCDecaux will enable him to successfully fulfil his duties, driving the growth of our activities.”

JCDecaux unveils digital screen network in Oman

JCDecaux, the worldwide outdoor advertising company, has unveiled a new network of HD digital screens at Muscat International Airport and Salalah Airport, in conjunction with Oman Airports Management Company (OAMC). The premium quality screens are located in the baggage reclaim areas of both airports, offering a unique proposition for advertisers. The new network of screens will feature JCDecaux’s specialised content management system, which allows tailored advertising in the form of targeted or live campaigns. The system will be able to target specific flights from specific countries, change the creative from day to night and broadcast live content.

“We are pleased to see these impressive screens, which are the first of their kind in Oman, going live in Muscat International Airport and Salalah Airport,” says Samer Ahmed Al Nabhani, Chief Commercial Officer, OAMC. “Our partnership with JCDecaux means that this impressive network of screens will place us at the forefront of innovation and creativity, whilst also enhancing the advertising landscape and creating a more enjoyable passenger experience.”

David Bourg, CEO Middle East of JCDecaux adds, “The installation of the new network of high-definition digital screens marks a significant step forward in enhancing the outdoor advertising landscape in Oman. In addition, this new advertising solution strengthens our digital footprint in the Middle East, now with 500 digital screens across airports in the region.”