ITP launches social media division

ITP Media Group has launched new social media division, ITP Ignite. ITP Ignite will offer a range of services including social media management, content creation, brand enhancement and customer publishing. The new division will also work alongside digital talent division, ITP Live to promote content and develop brands.

“ITP Ignite is an exciting new addition to the company,” says Ali Akawi, CEO, ITP Media Group. “Leveraging our portfolio of brands and the vast editorial resources of the group, we are now able to offer content creation for a range of clients, which extends to developing and implementing fully integrated communication strategies. As the media landscape continues to radically change, our group is not only adapting to the change but leading it, with our commitment to innovative, digital first, solutions.”

The MediaVantage makes new appointment

The MediaVantage has appointed Abhilasha Khanna to the role of Digital Solutions Director. With over ten years of experience in digital sales, Abhilasha previously worked with Clique Media as Agency Business Manager and most recently with Arabian Business and ITP Live, part of ITP Media Group as Senior Sales Manager. Abhilasha will be responsible for multiple international brands and will oversee the digital sales activities for The MediaVantage as well as work towards reaching new heights in digital capabilities and expertise.

“With the continued rapid growth in digital, I am ecstatic about spearheading and working alongside a team of ambitious, energetic and talented individuals as well as being a part of the most preferred partner in the Middle East for media representation,” says Abhilasha.

ITP Live announces talent signings

ITP Media Group’s new digital division, ITP Live, has announced the signing of 26 key personalities to its influencer agency, including designers, YouTube stars, business thought leaders, models, beauty ambassadors, fashionistas, an Olympian and a 15-year old sneaker aficionado. It will now represent and oversee all commercial deals for Abdulla Al Abdulla, Afra AlMarri, Aishwarya Ajit, Ali Al Jassmii, Aljuhara Sajer, AlReem Saif, Andy Scott, Elnaz Golrokh, Gehna Advani, Hala Abdallah, Hamid Fadaei, John Marques, Khalid AlAmeri, Mariam Yeya, Max Bouchard, Michel Salgado, Nadine Du Toit, Naomi D’Souza, Nina Ali, Nina Zandnia, Omar Al Busaidy, Rashid Belhasa, Rosemin Manji, Searina Abdel Kader, Zeynab El-Helw and Zoe Bowker.

“Our announcement heralds a new dawn not just for social influencers, but for the GCC media industry as a whole,” says Ali Akawi, CEO, ITP Media Group. “We are today, laying the foundations for an entirely new industry that will reshape the media landscape. Not only do we firmly believe in the power and strength of influencers, but through our own print and digital brands, developed over the last 30 years, we are uniquely placed to help them realise their full potential. This is already reflected in the quality of influencers we have signed up.”

Alia Fawad, Director, ITP Live adds, “We have been extremely selective when it comes to our initial signings as we wanted a wide range of content covered and individuals with proven levels of engagement. We have both influencers with high reach and those who are micro-influencers in their specific fields. Both are equally significant when it comes to communicating our clients’ messages to the right audience.”

ITP Live’s social influencer agency operates across the GCC and has already started working with brands including DTCM and P&G. March will see ITP Live hold its first influencer event, and the agency’s website will launch as more talent is signed.

ITP launches new division

ITP Publishing Group has launched its new digital division, ITP Live. The new division is set to extend the digital footprint of ITP and APP Media Groups’ brands across the region. The new division aims to provide new content creation opportunities for commercial partners and will focus on the region’s social influencer agencies, video content creation and digital sales representation as well as ecommerce and live events.

“ITP Live is an exciting new addition to the company,” says Ali Akawi, Managing Director, ITP Publishing Group. “It will work horizontally to maximise opportunities across our brands and vertically by creating its own unique products. One of the horizontal aspects is video and as one of the most prolific content creators in the region we believe that creating video content is a natural extension of our business.”