RBBi welcomes Ryan Garner

Digital marketing agency, Red Blue Blur Ideas (RBBi), has appointed Ryan Garner to the role of Head of Paid Media. With a Bachelor’s degree in Computer Systems from the University of Limerick, Ryan worked in Dublin with iProspect as Paid Search Account Director and most recently held the role of Head of Paid Search before moving to the UAE. In his new role, he will be responsible for the media offerings and in delivering regular improvements to drive media performance.

“At RBBi our mission has always been to do the right thing and to help promote digital excellence in the region,” says Caroline Dickin, Managing Director of Performance and Analytics, RBBi. “We are really excited to bring Ryan on board with his wealth of experience and insight. We are confident that he is going to play a pivotal role in helping our current and future client partners drive their media performance.”

iProspect MENA appoints Regional General Manager

The Dentsu Aegis Network digital performance agency, iProspect has appointed Iyad Tibi to the role of Regional General Manager. With over 14 years of digital experience, he was previously Search Director at iProspect and most recently head of Reprise Media MENA. In his new role, Iyad will be responsible for the agency’s evolution by diversifying and developing its service offering as well as driving regional expansion.

“We are excited to have Iyad back with iProspect,” says Michael Nederlof, CEO, Dentsu Aegis Network MENA. “His extensive experience, collaborative leadership style and entrepreneurial business spirit will be a great asset in our capability progression and expansion plans for iProspect MENA.”

iProspect launches in KSA

Digital performance agency, iProspect has launched a new operation in Saudi Arabia. Part of Dentsu Aegis Network, the new agency headquarters will be located in Jeddah with support from the Dentsu Aegis team in Riyadh as well as the iProspect Hub office in Dubai. Headed by Digital Performance Director, Ruark Williams, the agency aims to introduce a wide range of digital marketing services to the Saudi market.

“As the second largest Middle Eastern market, Saudi Arabia presents a huge opportunity,” says Ruark Williams, Digital Performance Director, iProspect. “Digital spends have increased by more than 200% from 2015 to 2016 with continued exponential growth predicted moving into 2017 and beyond. The momentum highlighted the need for an on-ground presence of digital specialists who are able to proactively educate the market and ensure our clients are getting real ROI across all digital platforms.”

Dentsu Aegis acquires John Brown Media

Dentsu Aegis Network has acquired John Brown Media. The agency’s experience in creating and publishing content is hoped to enhance the network’s existing content capabilities, to create a differentiated and innovative integrated content offering for clients worldwide.

Established in 1987, John Brown Media is headquartered in London and has offices in South Africa, Hong Kong, Boston and Dubai. The company provides clients with services including print and digital publishing, content management, website strategy and film production. Following the acquisition, it will retain its brand identity and operate as an external entity from Dentsu Aegis Network MENA. John Brown Media will now also work with iProspect, the network’s digital performance agency, as well as Carat’s content partnerships team in order to integrate publishing capabilities into Dentsu Aegis’ offering in the region.

“By adding a specialist content agency to the network, we are proving just how much the lines have become blurred between agency disciplines,” says Michael Nederlof, CEO, Dentsu Aegis Network, MENA. “Quality content is increasingly rewarded within the media eco-systen, particularly within search, and we are very excited to work with John Brown to create differentiated and specialised content solutions for our clients.”