Finnish-based Facebook marketing platform, Smartly.io, has launched its first Middle East office in Dubai. The marketing platform provides Facebook and Instagram advertising optimisation tools for leading advertisers in the region. The new office will help brands create and optimise campaigns with first-to-market solutions and features. Tegan Kerr, who previously worked with Effective Measure, takes on the role of Head of MENA along with the new MENA Customers Lead, Valtteri Virtanen, who previously worked in Finland with Dingle. Both will work together to oversee the operations of Smartly.io across the region.
“The explosion of e-commerce and locally-built startups in the Middle East has driven ever-increasing investment in Facebook as a channel, which reaches over 42 million people in the GCC alone,” says Tegan Kerr, Head of MENA, Smartly.io. “Our clients are looking for a partner, not just a tool, that gives them the ultimate competitive edge. They’re looking for significant performance improvements and automation across what can often be large-scale and complex campaigns.”