Effie MENA Awards announces 2015 jury panel

The Effie MENA Awards 2015 is set to launch on November 18, 2015 at the Pavilion, Armani Hotel in Dubai. The seventh edition of the awards will be judged by a panel including a total of 13 international, as well as 90 regional judges, all at a senior corporate level from a variety of industry sectors such as publishing, luxury retail and banking. The panel will be judging entries to celebrate and reward creativity in marketing.

Members of the 2015 judging panel include Ian Armstrong, Advertising General Manager, Jaguar Land Rover – London;  Christopher Saldana, Director Marketing Services EEMEA, Mondelez Eastern Europe, Middle East and Africa and Vikram Krishna, Head Group Marketing and Customer Experience, Emirates NBD. The final deadline for submission to this year’s awards is September 27, 2015 and previous winners in the scheme include Nissan Middle East, Henkel, PEPSICO and Red Bull.

“As organisers of the annual Effie MENA Awards, we are both honoured and delighted to have such distinguished figures participating as judges in this year’s programme,” says Alexandre Hawari, Co-CEO, Mediaquest Corp. “The quality of our panel means that the winners of this year’s Effie will have the kudos of knowing that their work has been deemed the best by prominent leaders in their respective fields.”

Henkel named Advertiser of the Year at Dubai Lynx

The 2015 Dubai Lynx Advertiser of the Year has been awarded to Henkel, the owner of household brands such as Persil, Fa and Pril, as the advertising festival’s award ceremony got underway at the Madinat Jumeirah Arena last night. The title is given to a MENA advertiser that has demonstrated inspiring innovative marketing for its brands and embraced creativity from its agencies.

“Achieving success through business results is motivating and inspiring,” says Mohamed Siam, Regional Marketing Director, Henkel. “However, what makes it even better is when we can turn our trademark into a love mark with consumers. This can only be done through creative communications that build a bridge between the brand strategy and the consumer needs in the most entertaining way. This award is proof to us that we are moving in the right direction. We will continue to excel in our communications and commit to consistent development. It will be an honour to add more prestigious trophies to our collection in the near future.”

Philip Thomas, CEO of Lions Festivals adds, “Henkel are worthy recipients of this award due to their phenomenal marketing efforts, which have resulted in creative advertising that proves itself to be innovative and inspirational time and time again.”