Havas Media secures global tyre company
Havas Media has been appointed by MICHELIN as its global strategic media partner. MICHELIN is a tyre manufacturing and marketing company that focuses on sustainability and aims to improve the mobility of goods, and people. Havas Media will be responsible for handling the tyre company’s global media business with a marketing approach through data driven and content powered strategies.
“We are delighted to welcome global giant MICHELIN as our new global strategic media partner,” says Dominique Delport, Global Managing Director, Havas Group. “Our organic marketing approach, appealed to MICHELIN’S genuine passion to discover new ways of working to create a positive and sustainable vision for the future.”