Dubai-based media company, The MediaVantage has been appointed as the exclusive sales representative for Harrods Magazine Arabia, a luxury, fashion and lifestyle magazine. Launched early this month, the magazine is published twice a year with a total of 25,000 copies at launch. The biannual title is distributed to Harrods Rewards customers based in the Middle East and is complimentary to key VIP addresses, premium hotels, airline lounges and corporate locations across the region, along with 10,000 copies being distributed by Emaar to its network of HNI’s. The MediaVantage will now have exclusive media sales rights to represent Harrods Magazine Arabia in the market for commercial and advertising opportunities across the region.
“We’ve been working with Harrods on their UK media assets for a few years now and we’ve seen the strength of the brand and its audience firsthand,” says Manoj Khimji, Managing Director, The MediaVantage. “We’re delighted to be partnering with Harrods on this project and we look forward to working with the publishing team to enhance their commercial offering here in the region.”