Instinctif introduces new practice

International business communications consultancy, Instinctif Partners Middle East has launched a new content and creative practice. The new practice will offer support in developing and producing creative content across platforms and events, while also extending into content development, creative consultancy and corporate reporting. It will also see the appointment of Abdul Mateen to the role of Graphic Designer. With 15 years of experience in the advertising and media industry, Abdul most recently worked with Fineline Advertising Agency as Arabic Graphic Designer. In addition, with over 16 years of experience in Europe and the Middle East, most recently working with Group 7 Properties, Pablo Aldav has been appointed to the role of Consultant.

“Our new Content & Creative practice caters to the growing demand for high-quality content in the Middle East market, especially to support Investor Relations and Financial Communications,” says Samantha Bartel, Managing Partner, Instinctif Partners Middle East. “Through the medium of storytelling and imaginatively using a range of platforms and channels, we can deliver the right communications strategy to effectively connect with audiences and deliver a compelling investment case.