Advertising agency, Grey Beirut, part of Grey Group MENA has been appointed to handle the global advertising account for Nakhla Tobacco Company. Founded in 1913, Nakhla Tobacco is a water pipe manufacturing company that produces and sells a range of tobacco products across the region. Grey Beirut will be responsible for orchestrating the brand’s trade and consumer marketing initiative globally and consolidating its position in the market.
“We are excited about our partnership with Nakhla Tobacco,” says Karim Nader, Managing Director, Grey Beirut. “As part of our agreement, we will be collaborating together to handle the brand’s various marketing initiatives and we are thrilled to be fusing the creative minds in both of our teams, to drive the brand’s strength, growth and its engagement with consumers.”