SweetBeam, the marketing specialist focused exclusively on in-house guests in luxury hotels and resorts, has partnered with Grand Hyatt Dubai to deliver a full range of personalised guest communications services to boost in-house guest spending. SweetBeam will provide Grand Hyatt Dubai with turnkey services which include marketing consulting, guest intelligence and data analysis and digital display marketing services.
“We are proud to partner with Grand Hyatt Dubai, which is already one of Hyatt’s strongest performing properties worldwide,” says Troy Simoni, CEO, SweetBeam. “The hotel serves a wide range of guests, from business travellers and convention delegates, to leisure tourists and families, so it has a significant opportunity to increase in-house guest spending and satisfaction levels through individualised guest marketing. With its spectacular spa facilities and more than 14 restaurants and bars, Grand Hyatt Dubai has a lot to offer. We look forward to helping the hotel enhance engagement with each of its guests – and in turn, customer spending and satisfaction levels – by sharing targeted messages about the property’s outlets and services, tailored to individual guest preferences.”