Weber Shandwick makes structural changes 

Communications agency, Weber Shandwick has made structural changes to its senior management team. Ghaleb Zeidan has been promoted to the role of UAE Managing Director. With over 16 years of experience in the communications industry, Ghaleb most recently held the role of Managing Director of the agency’s Abu Dhabi office. In his new role, Ghaleb will handle operations for both Dubai and Abu Dhabi offices while overseeing the agency’s growth in the UAE and MENA region.

Rachel Dunn has been promoted to the role of Deputy Managing Director in the Dubai office. With over 10 years of experience within the agency, Rachel most recently held the role of VP, Client Experience and will lead the Dubai team while helping their clients transform the marcomms landscape.

Weber Shandwick will also see the promotion of Noura Al-Sarraj to the role of Deputy Managing Director for the Abu Dhabi office. With over 14 years of experience in the agency, Noura most recently worked with the agency where she held the role of VP and Head of Social Impact and Consumer. In her new role, she will lead the Abu Dhabi team while assisting to increase the agency’s growth in the MENA region.

“After a very successful tenure leading our Abu Dhabi office, it gives me great pleasure to announce Ghaleb’s promotion to UAE MD,” says Ziad Hasbani, MENA CEO, Weber Shandwick. “Over the last eight years, Ghaleb has achieved great results, and under his leadership our Abu Dhabi office has grown to become one of the leading agencies in the market. Ghaleb has shown himself to be a very capable leader, and as our industry continues to evolve, I have no doubt he will drive our UAE operation and keep us ahead of the market in terms of offering, efficiency and client focus. I’m very happy to see Noura and Rachel taking leadership roles as they have both proved themselves, each in their own way, and I’m confident they will add great value.”

Ghaleb Zeidan heads Weber Shandwick Abu Dhabi

Ghaleb Zeidan, former Deputy Managing Director of Weber Shandwick in Abu Dhabi, has been promoted to Managing Director of the Twofour54-based agency. Having been with the company since 2010, the former journalist from Lebanon has successfully led a number of the agency’s largest accounts as well as having grown its government communications practice into the leading practice in the agency today.

“Our Abu Dhabi office is an award-winning operation that is well renowned for the quality of its work and the calibre of its team, which is unique locally in that it is comprised of largely Arab nationals from Abu Dhabi itself who live and breathe the local market,” says Ziad Hasbani, CEO of Weber Shandwick MENA. “With a five-year successful track record at our company already behind him, I am in no doubt that Ghaleb is the right leader to take our Abu Dhabi office forward into its next exciting chapter.”