Grayling appoints new Design Director

Global communications firm, Grayling has appointed Sajid Shafique to the role of Design Director. With over 20 years of experience in brand strategy, identity design and brand touchpoint design, Sajid worked with brands such as Fitch, Brand Union and Landor Associates before starting his own consultancy, BrandNew. In his new role, he will work closely with the team to create a new brand identity design for the Dubai Show Jumping Championship and develop as well as identify new business opportunities to expand the GCreative portfolio while directing the client services teams on branding, design and digital projects.

“We have been able to significantly expand our client base in 2017 and deliver a number of inspiring campaigns for our clients,” says Arian Hashemi, Managing Director, GCreative. “With the addition of Sajid to our all-star team, I am confident that we will continue to position ourselves ahead of the curve, despite the region’s dynamic and ever-changing landscape. We look forward to accelerating GCreative’s growth strategy in 2018 and the years to come.”

Grayling makes key leadership appointments

Grayling’s Middle East creative arm, GCreative has appointed Arian Hashemi to the role of Creative Director and Khalid AlAtrash to the role of Client Service Director. With 15 years of experience, Arian previously worked with All About Brands as Design Director before establishing his agency, Arian Hashemi and working across clients such as Yas Marina Circuit and Abu Dhabi Media. In his new role, he will work on building innovative strategies to develop the agency’s projects, branding and production activities across the region.

Khalid also joins the team with ten years of experience, having previously worked with M&C Saatchi as Senior Account Manager and most recently with You:Experience as Account Director, where he managed clients such as Etihad Airways and the National Bank of Abu Dhabi. In his new role, he will work on building strong client relationships to drive GCreative’s vision and growth across the region.

“Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise in building strong client relationships will drive GCreative’s vision forward,” says Loretta Ahmed, CEO, Grayling MEA.