BMW Group Middle East has renewed its partnership with Serviceplan Middle East as the lead brand agency for the BMW and MINI brands, following a multi-agency creative pitch. Serviceplan has been holding the account since 2000, servicing BMW’s regional office in Dubai, as well as 14 importer markets across the GCC and Levant.
“We were really impressed by Serviceplan’s spirit and determination to maintain our business,” said Bassant Hammad, Communications Manager, BMW Group Middle East. “The agency showed strength across all disciplines, especially in their digital approach, where they demonstrated a truly innovative and creative competitive edge.”
Rami Hmadeh, Managing Partner, Serviceplan Middle East, adds “We are delighted to continue our partnership with the BMW Group for the next five years. Having come from a six-year partnership with the group in the Middle East, we were confident going into the pitch. Our long partnership with the BMW Group has allowed us to fully comprehend and adapt to the nuances of servicing an international brand. We are grateful to BMW for their renewed confidence in Serviceplan as their lead brand agency.”