Media and digital communications agency, Dentsu Aegis Network, has acquired gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing, to create a fully integrated global B2B powerhouse. Launched in 1999, gyro’s Dubai office has worked with a variety of brands including EMAAR, Jumeirah, Emirates NBD and Fed Ex. Dentsu will now add B2B offering to its product portfolio in the region and focus on the growing marketing sector following the acquisition.
“The B2B communications sector is relatively underdeveloped in the MENA region and we are looking forward to working with gyro to help businesses navigate the complex landscape and develop the right insights, strategies, approach as well as execution across every part of the customer’s journey,” says Michael Nederlof, CEO, Dentsu Aegis Network, MENA.
Christopher Becker, Global CEO and COO, gyro, adds “With Dentsu Aegis acquiring gyro, a major global strategic vision is coming together. Together, we are in the perfect position to lead and accelerate the much needed reinvention of the B2B space through the total integration of creative, media and technological power. Teamed with Dentsu Aegis, gyro will offer even more value to our great client partners and bring bigger wings to achieve their goals and dreams. Together, Dentsu Aegis and gyro will reinvent the way we see, consume and feel advertising in the business-to-people space.”