Finalists for the DDFC/Vogue Fashion Prize chosen

Vogue Arabia and the Dubai Design and Fashion Council (DDFC) have selected 10 ready-to-wear and accessories finalists for the 2016 DDFC/Vogue Fashion Prize. The prize, awarded to the Arab world’s most promising fashion talent, was launched in 2015 in partnership with e-commerce platform Farfetch and aims to invigorate regional talent by providing a yearly programme for emerging Middle Eastern designers to showcase their abilities. Over 100 different designers from 12 countries across the Arab world applied this year and, following a vote from the selection committee, five ready-to-wear and five accessories designers have been chosen as finalists. Viewers can follow the ten Fashion Prize finalists at, or on social media using the hashtag #FashionPrize.

Winners of the DDFC/Vogue Fashion Prize will be announced this Autumn, with the winning ready-to-wear and accessories designers receiving a financial production grant as well as the opportunity to sell their collections to a global audience exclusively on and through a retail pick-up from Farfetch boutique partners; Browns, London; Curve, USA and Al Ostoura, Kuwait. Winners will also receive an advertising campaign promoting their retail launch, media/press coverage and mentorship.

“The Fashion Prize aligns with our vision to invest in ecosystem development and elevate the regional fashion scene,” says Deena Aljuhani Abdulaziz, Editor-in-Chief, Vogue Arabia. “There’s no shortage of emerging talent in the Arab world and with the power and scale of the Vogue brand as well as partners like Farfetch, the Fashion Prize will provide our region’s designers with a larger opportunity to compete on a global stage.”

Nez Gebreel, CEO, Dubai Design and Fashion Council, adds “Being backed by a prestigious brand such as Vogue gives our nominees a tremendous opportunity to showcase their talent and creativity on the global fashion scene, I am confident that the designers from this year’s edition of the Fashion Prize will contribute to strengthening the region’s authority internationally.” and DDFC launch Fashion Prize and the Dubai Design & Fashion Council (DDFC) have announced the formation of the – DDFC Fashion Prize, an annual endowment for the Middle East’s most promising fashion talents.

The – DDFC Fashion Prize has been launched in partnership with luxury e-commerce site Farfetch, and addresses the DDFC’s mandate to invigorate regional talent. It will provide a global platform for emerging Middle Eastern designers to showcase their abilities, while simultaneously establishing quality control, standards, mentorship and broader visibility for the industry.

The prize will be overseen by a selection committee comprising of executives from, DDFC, Farfetch, and both regional and international fashion communities, including: Tim Blanks – Editor,, Peter Dundas – Creative Director, Roberto Cavalli, Zuhair Murad – Founder and Designer, Zuhair Murad, Stephanie Horton – Chief Marketing Officer, Farfetch, Nez Gebreel – CEO, DDFC, Shashi Menon – CEO and Publisher,, Sofia Guellaty – Editor-in-Chief,, Patrick Chalhoub – Joint CEO, Chalhoub Group and Afef Jnifen – International model, presenter, and brand ambassadress.

The inaugural winner will be announced this autumn. The winning designer will receive a financial grant, the opportunity to produce a capsule collection for Farfetch, a year of mentorship from a collection of highly esteemed mentors, media/press coverage and an advertising campaign, collectively representing a value of over US $250,000.‘s vision has always been to elevate the regional fashion scene to a truly global level – and to increasingly bring the world to this region,” says Shashi Menon, CEO and Publisher, “The – DDFC Fashion Prize represents the culmination of years of effort and is another step we’ve taken to provide our burgeoning fashion ecosystem with the structure it needs to truly take flight.”

Full entry and application details can be found at