SOCIALEYEZ has acquired Egyptian communications agency BSocial and will consolidate both entities into a regional digital entertainment hub with integrated services. The two companies’ teams will merge to leverage expertise and experience, meaning that the new SOCIALEYEZ will have a team of over 120 digital media professionals managing over 25 million social media fans on behalf of regional clients. BSocial focuses on providing full digital management solutions of its clients in terms of social media management, digital marketing, mobile and web app development and advertising, amongst other services, with clients ranging from SMEs to large enterprises.
“We at BSocial are excited to join forces with SOCIALEYEZ,” says Ehab Fares, Managing Director and Founder, BSocial. “With almost 30 million users on Facebook alone in Egypt, we have a lot of potential which SOCIALEYEZ can help us achieve. We both share a vision of creating a true regional digital media hub.”
Fadi Al Tarzi, CEO, SOCIALEYEZ, adds “We’re really excited about this acquisition, we’ve gotten to know the BSocial team quite well over the past years and we definitely share the same values of passion, dedication and creativity. This deal will give us further access to the great creative talent available in Egypt and is only the start of a wider expansion strategy.”