EMEA’s leading roadshow truck provider, Event Marketing Solutions (EMS), has appointed Lucy Miller as Managing Director for the Middle East and Africa. An experienced marketing and events professional within the region, Lucy has spent 12 years with B2B marketing and advertising agency Gyro. In her new role, Lucy will drive business for EMS from the company’s newly opened Dubai office, providing innovative marketing solutions in the region.
“I am really excited about this opportunity,” says Lucy. “I look forward to helping extend the company’s service offering and deliver a truly strategic integrated marketing approach to international roadshow campaigns for clients from around the world.”
Keith Austin, Chief Executive for EMS adds, “After a thorough search and selection programme that saw many talented candidates, we are very excited to be welcoming Lucy to our team. Her wealth of knowledge and experience will be an invaluable asset to the company and we are excited to have her join at such a key time for the region. With the announcement of Expo 2020, the developments in world-leading infrastructure and the location of the city itself on the world map, Dubai is the go-to place for many of our global customers, and whilst we’re not new to the region, we know from our clients that there is huge potential to grow our service here. This appointment is a critical step in supporting our ambitious development strategy both regionally and globally.”