Jayne O’Brien has joined the InterContinental Hotels Group (IHG) as Senior Vice President of Global Brands. Prior to this, Jayne served as Chief Marketing Officer for Dubai Properties Group, where she was responsible for all group marketing, including brand management, public relations and customer relations. In her new role, Jayne will be responsible for overseeing brand vision and strategy across IHG’s global portfolio of nine brands.
“I am inspired by the journey ahead and the chance to work alongside such a talented group of people,” says Jayne. “The breadth of IHG’s portfolio of nine brands – from the largest and most recognised global hotel brand, Holiday Inn®, to the innovative and insights-driven EVEN™ and HUALUXE® brands – provides a wealth of opportunities to focus on brand building and the strategic global expansion of the portfolio.”
Keith Barr, Chief Commercial Officer of IHG adds, “We are thrilled to welcome Jayne to the IHG family. Her extensive knowledge in leading brands and marketing strategy across varied industries, her innovative approach rooted in insights, as well as her strong international experience, makes her an ideal addition to our global brand team.”